Purple Coneflower blooms, with their drooping, pinkish-purple rays and prominent centers, resemble badminton birdies. The showy, long-lasting, daisy-like flowers bloom non-stop throughout the summer and make excellent fresh-cut or dried flowers. While not native to all of New Jersey, this species is a native of similar ecoregions in North America. It tolerates a range of conditions, including drought and poor soil. Purple Coneflower is a wildlife-friendly plant, providing nectar for butterflies, bees, and hummingbirds and seeds for birds. It also has multiple medicinal properties, and is commonly used as an herbal remedy. Plant in masses in beds, borders, wildflower gardens, and meadows.